linear A| Our Story

Since our beginning, we set out to establish a company that helped our clients solve complex problems. As our vision took shape, we developed a philosophy centered on solving these problems at the intersection of data, analytics, insight, and storytelling. Having worked both on the client side and at a large consultancy, I’ve repeatedly seen cookie-cutter approaches, generic deliverables, out-of-context analyses, unactionable final reports, and projects missed the mark. These experiences, coupled with a deep entrepreneurial spirit and a commitment to providing value by providing meaningful insight, inspired the creation of linear A. 

‘Data is agnostic. Your problems are specific’. Erik Carlson, linear A Co-Founder and CEO


Our company’s name is inspired by the undeciphered ancient writing system after which it is named. Linear A represents the unsolved problems we work towards resolving with our clients, partners, and collaborators.

And as our name represents, problem-solving is complex; however, if we are curious and intentional, listen to learn, understand nuance, and effectively translate data into insight, we will find the answers we seek.

‘The shortest way from point A to point B is a straight line, and every straight line is linear.’
Erik Carlson, linear A Co-Founder and CEO